Guests:
- Denise Andrews - LegacyUnlimited
Notes:
The Oxford University Press defines global marketing as “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives”
Globalization refers to increasing global connectivity, integration and interdependence in the economic, social, technological, cultural, political, and ecological spheres
How can Glocalization (Global + Local) and other concepts can help get the attention of individual consumers, finding the sweet spot
Why is Global Marketing important – Examples from professional and personal lives
What are universities and corporations doing to develop Global Marketing competency – Strategies & training
