Business Culture of Italy

Daniele Longo from Northern Kentucky Chamber of Commerce
Giorgio Siracusa from Procter & Gamble
Vadim Putzu from University of Cincinnati
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RunTime: 25:56
Italy is small country but very diverse - Each city has its own traditions
Italians are very proud of their history and have knowledge of other countries’ history

Confrontation is well accepted style as long as it is not aggressive
Italians take minimum six weeks of vacation
Italy is a country of style, people notice the clothing brands